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Professional Digital Marketing Coures

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Professional Digital Marketing Coures

Join Professional Digital Marketing courses at Modulation Digital, and get a 100% Placement Guarantee with up to 7.5 LPA.

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  • ₹75000.00
  • ₹85000.00
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  • Course Includes
  • Classroom | Online | E-Learning
  • 100% Placement Guarantee
  • Training on Live Project
  • Lifetime LMS access
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Modulation Digital
Users Enrolled 5
Profile

What learn

  • Complete SEO Strategy Developer
  • Performance Marketer
  • Affiliate Marketer
  • Google Ad & Meta Ad Expert

Course Content

26 sections • 263 lectures • 274h 00m total length
1. What is Marketing? Definition, Importance & Evolution
60min
2. The 4 P’s of Marketing (Product, Price, Place, Promotion)
60min
3. Marketing vs. Sales vs. Advertising – Understanding Key Differences
60min
4. Types of Marketing: B2B, B2C, D2C, C2C, and C2B
60min
5. Understanding Consumer Behavior & Psychology
60min
6. Traditional vs. Digital Marketing - Pros & Cons
60min
7. Marketing Funnels (AIDA, TOFU-MOFU-BOFU)
60min
8. Market Segmentation, Targeting, and Positioning (STP)
60min
9. Customer Relationship Management (CRM) & Retention Strategies
60min
10. Performance Metrics in Marketing: ROI, ROAS, CPA, LTV, CAC
60min
11. Case Studies: Successful & Failed Marketing Campaigns
60min
1. Importance of Market Research in Digital Marketing
60min
2. Types of Market Research: Primary & Secondary Research
60min
3. Creating Buyer Personas for Effective Targeting
60min
4. Understanding Competitor Analysis & Benchmarking
60min
5. Keyword Research for Industry Trends & Insights
60min
6. Identifying Profitable Niches & Business Opportunities
60min
7. Trend Analysis using Google Trends & AI Tools
60min
8. Leveraging Data Analytics for Market Insights
60min
9. Survey & Feedback Mechanisms for Data Collection
60min
10. Understanding Business Models:
• E-commerce • Dropshipping • Affiliate Marketing • SaaS (Software as a Service) • Subscription-Based Models • Digital Products (Courses, Ebooks, etc.)
60min
2. Types of Websites: Static, Dynamic, CMS-Based, E-commerce
60min
1. Why is a Website Important for Digital Marketing?
60min
3. Choosing the Right Domain Name & Hosting Provider
60min
4. Website Structure & Navigation Optimization
60min
5. WordPress Installation & Setup – Step-by-Step Guide
60min
6. Choosing the Right WordPress Theme for SEO & UX
60min
7. Essential WordPress Plugins for Performance & Security
120min
8. Customizing Pages, Posts, and Menus for User Engagement
360min
9. Implementing Contact Forms, Live Chat, & Call-to-Action (CTA) Buttons
240min
10. Ensuring Mobile-Friendliness & Cross-Device Compatibility
120min
11. Website Performance Optimization (Speed, Caching, Minification)
120min
1. What is SEO? & Why Does It Matter?
60min
2. How Do Search Engines Work? (Crawling, Indexing, Ranking)
60min
3. Types of SEO: On-Page, Off-Page, and Technical SEO
60min
4. Understanding Google’s Algorithm Updates (Panda, Penguin, RankBrain)
60min
5. SERP Features: Featured Snippets, Rich Snippets, Knowledge Graph
60min
6. SEO Best Practices & Ethics: White Hat vs. Black Hat vs. Grey Hat SEO
60min
7. Voice Search & AI-Based SEO Trends
60min
8. Measuring SEO Performance: DA, PA, DR, TF & CF
60min
9. Local SEO Basics: Google My Business & NAP Citations
60min
10. Using SEO Tools: Google Search Console, Ahrefs, SEMrush
60min
1. Types of Keywords: Short-Tail, Long-Tail, LSI, Transactional, Informational
60min
2. Keyword Research Process & Strategy for Content Planning
60min
3. Tools for Keyword Research: Google Keyword Planner, Ubersuggest, AnswerThePublic
60min
4. Competitor Keyword Analysis & Finding Untapped Opportunities
60min
5. Search Intent Optimization: Navigational, Informational, Transactional
60min
6. Identifying Seasonal & Evergreen Keywords for Sustainable Growth
60min
7. How to Use ChatGPT & AI for Keyword Ideation?
60min
8. Tracking Keyword Performance & Rank Monitoring
60min
9. Google Autosuggest & "People Also Ask" Optimization Strategies
60min
10. Building a Keyword Cluster & Topic Authority Strategy
60min
1. SEO-Friendly URL Structuring & Permalinks Best Practices
60min
2. Meta Title & Meta Description Optimization
60min
3. Header Tags (H1-H6) & Content Formatting for SEO
60min
4. Internal Linking Strategy to Boost Page Authority
60min
5. External Linking Best Practices & Anchor Text Optimization
60min
6. Image SEO: Alt Tags, Compression, WebP Format
60min
7. Schema Markup & Structured Data Implementation
60min
8. Improving Page Load Speed & Core Web Vitals
60min
9. How to Reduce Bounce Rate & Increase Dwell Time?
60min
10. Content Clustering for Topical Authority & SEO Growth
60min
1. Robots.txt Configuration & Sitemap Submission
60min
2. Fixing Broken Links & Redirects (301, 302, 404)
60min
3. Canonical Tags to Prevent Duplicate Content Issues
60min
4. Mobile-First Indexing & AMP (Accelerated Mobile Pages) Setup
60min
5. Website Security: HTTPS, SSL, Firewall Protection
60min
6. Lazy Loading & Image Optimization for Faster Loading
60min
7. Core Web Vitals Optimization (LCP, FID, CLS)
60min
8. Google Lighthouse & GTMetrix for Website Speed Analysis
60min
9. Setting Up & Monitoring Google Search Console Errors
60min
10. Using AI for Automated SEO Audits & Fixes
60min
1. Understanding Backlinks & Their Impact on SEO
60min
2. Types of Backlinks: Dofollow, Nofollow, UGC, Sponsored
60min
3. Effective Link-Building Strategies for Long-Term SEO Growth
60min
4. Guest Blogging & Outreach for High-Quality Backlinks
60min
5. Social Bookmarking & Forum Engagement for SEO Benefits
60min
6. Infographics & Visual Content for Link Attraction
60min
7. Broken Link Building & Competitor Backlink Analysis
60min
8. The Role of Press Releases in SEO
60min
9. Google’s E-E-A-T (Expertise, Authoritativeness, Trustworthiness)
60min
10. Disavowing Toxic Links & Preventing Google Penalties
60min
1. What is Web Analytics? Understanding Data-Driven Marketing
60min
2. Introduction to Google Analytics 4 (GA4) & Its Importance
60min
3. Setting Up GA4 for Websites & E-commerce Stores
60min
4. Analyzing User Behavior & Traffic Sources
60min
5. Event Tracking & Conversion Goals Setup
60min
6. Bounce Rate & Session Duration – How to Improve?
60min
7. Heatmap Tracking for UX Optimization (Hotjar, CrazyEgg, Microsoft Clarity)
60min
8. Analyzing Click Behavior & User Flow Reports
60min
9. Using Google Tag Manager (GTM) for Advanced Tracking
60min
10. Creating Automated Reports & Custom Dashboards in Google Looker Studio
60min
1. What is Content Marketing? Understanding the Role of Content
60min
2. Types of Content: Blogs, Infographics, Videos, Podcasts, Webinars
60min
3. Creating SEO-Optimized & High-Engagement Content
60min
4. Storytelling in Marketing: How to Make Your Brand Stand Out?
60min
5. Understanding the TOFU, MOFU, BOFU Content Funnel
60min
6. AI-Powered Content Generation (ChatGPT, Jasper, Copy.ai)
60min
7. Plagiarism Checking & SEO-Friendly Content Writing
60min
8. Repurposing Content for Multi-Platform Marketing
60min
9. Using Canva & AI Tools for Visual Content Creation
60min
10. Content Distribution Strategies & Measuring Performance Metrics
60min
10. Using Google Optimize & VWO for CRO Testing
60min
1. Understanding Social Media Algorithms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok)
60min
2. Developing a Social Media Strategy for B2B & B2C
60min
3. How to Create Viral & Engaging Social Media Content?
60min
4. Using Hashtags & Trend Optimization for Better Reach
60min
5. Social Media Growth Strategies (Organic & Paid)
60min
6. Influencer Marketing: How to Collaborate with Content Creators?
60min
7. Creating & Managing a Content Calendar
60min
8. Social Media Engagement Metrics (Reach, Impressions, Shares, CTR)
60min
9. Facebook & Instagram Monetization Opportunities
60min
10. Best Social Media Management Tools (Hootsuite, Buffer, Sprout Social)
60min
1. What is Influencer Marketing? Understanding Its Role in Digital Strategy
60min
2. How to Identify the Right Influencers for Your Brand?
60min
3. Influencer Outreach & Negotiation Strategies
60min
4. Understanding Different Types of Influencer Collaborations (Paid, Barter, Affiliate, Ambassador)
60min
5. Influencer Marketing Platforms & Tools (Upfluence, Heepsy, Grin)
60min
6. Legal Aspects & Contracts in Influencer Marketing
60min
7. Measuring ROI from Influencer Campaigns
60min
8. UGC (User-Generated Content) & Community Engagement
60min
9. How to Handle Influencer Fraud & Fake Followers?
60min
10. Case Studies of Successful Influencer Campaigns
60min
1. Introduction to Meta Ads: Understanding the Ecosystem
60min
2. Setting Up a Business Manager & Ad Account
60min
3. Campaign Types: Awareness, Consideration, Conversion
60min
4. Audience Targeting: Interest-Based, Behavioral, Lookalike Audiences
60min
5. Custom Audience Creation & Retargeting Strategies
60min
6. A/B Testing for Ad Optimization
60min
7. Creating High-Performing Facebook & Instagram Ads
60min
8. Budgeting & Bidding Strategies for Maximum ROI
60min
9. Analyzing & Improving Ad Performance with Facebook Analytics
60min
10. Scaling Facebook Ads for High-Converting Campaigns
60min
1. Introduction to Google Ads: How It Works?
60min
2. Understanding PPC (Pay-Per-Click) & Bidding Strategies
60min
3. Google Search Ads vs. Display Ads vs. Video Ads
60min
4. How to Conduct Keyword Research for Google Ads?
60min
5. Ad Copywriting for High CTR (Call-to-Action Optimization)
60min
6. Negative Keywords: Why They Matter?
60min
7. Google Quality Score & Ad Rank Optimization
60min
8. Conversion Tracking & Performance Analysis
60min
9. Remarketing Strategies for Google Ads
60min
10. Scaling Google Ads for Maximum ROI
60min
1. Introduction to YouTube Marketing & Its Importance
60min
2. Creating a YouTube Channel for Business & Monetization
60min
3. YouTube SEO: Optimizing Titles, Descriptions, Tags
60min
4. YouTube Monetization (Adsense, Sponsorships, Affiliate Marketing)
60min
5. Best Video Editing & Production Tools (Adobe Premiere, Final Cut, Canva)
60min
6. How to Create Viral Videos? Hook, Story, CTA Framework
60min
7. Live Streaming Strategies for Business Growth
60min
8. YouTube Ads: TrueView, Bumper Ads, Non-Skippable Ads
60min
9. Analyzing YouTube Analytics & Performance Metrics
60min
10. Scaling YouTube as a Revenue-Generating Platform
60min
1. What is Email Marketing? Why is It Important?
60min
2. Building an Email List & Lead Generation Strategies
60min
3. Email Copywriting Techniques for Higher Open & Click Rates
60min
4. Email Segmentation for Personalized Campaigns
60min
5. Automated Email Sequences & Drip Campaigns
60min
6. Avoiding Spam & Increasing Deliverability Rates
60min
7. Best Email Marketing Tools (Mailchimp, Brevo, Pabbly Email Marketing)
60min
8. A/B Testing for Subject Lines & Content
60min
9. Transactional Emails vs. Promotional Emails
60min
10. Measuring Email Marketing Success (Open Rate, CTR, Bounce Rate, Unsubscribe Rate)
60min
1. What is Affiliate Marketing? How Does It Work?
60min
2. Best Affiliate Networks (Amazon, ClickBank, CJ, Impact, Rakuten)
60min
3. How to Choose the Right Affiliate Products?
60min
4. Building an Affiliate Website (WordPress, Shopify, Funnels)
60min
5. SEO for Affiliate Marketing - Best Practices
60min
6. Email Funnels for Affiliate Marketing Sales
60min
7. Social Media Strategies for Affiliate Growth
60min
8. Tracking Affiliate Conversions & Optimizing Revenue
60min
9. Common Mistakes in Affiliate Marketing & How to Avoid Them
60min
10. Scaling an Affiliate Business to $10,000+ Monthly
60min
1. How to Start Freelancing in Digital Marketing?
60min
2. Best Platforms: Fiverr, Upwork, Freelancer, PeoplePerHour
60min
3. Creating a Winning Freelance Profile & Portfolio
60min
4. How to Write Proposals That Get Clients?
60min
5. Pricing Strategies & Negotiation Tips
60min
6. Finding High-Paying Clients & Long-Term Projects
60min
7. Project Management & Time Optimization for Freelancers
60min
8. How to Scale & Build a Freelance Digital Agency?
60min
9. Common Challenges & How to Overcome Them
60min
10. Success Stories of Digital Marketing Freelancers
60min