Certified Digital Marketing Master Course

What learn

Complete Digital Marketing Course

How to Scale Business

Competitor research Analysis

Personality Development

Free Lancing project Handling

Project Handling of Client

Course Content

28 sections • 282 lectures • 281h 00m total length

	1. What is Marketing? Definition, Importance & Evolution		60min
	2. The 4 P’s of Marketing (Product, Price, Place, Promotion)		60min
	3. Marketing vs. Sales vs. Advertising – Understanding Key Differences		60min
	4. Types of Marketing: B2B, B2C, D2C, C2C, and C2B		60min
	5. Understanding Consumer Behavior & Psychology		60min
	6. Traditional vs. Digital Marketing - Pros & Cons		60min
	7. Marketing Funnels (AIDA, TOFU-MOFU-BOFU)		60min
	8. Market Segmentation, Targeting, and Positioning (STP)		60min
	9. Customer Relationship Management (CRM) & Retention Strategies		60min
	10. Performance Metrics in Marketing: ROI, ROAS, CPA, LTV, CAC		60min
	11. Case Studies: Successful & Failed Marketing Campaigns		60min

	1. Importance of Market Research in Digital Marketing		60min
	2. Types of Market Research: Primary & Secondary Research		60min
	3. Creating Buyer Personas for Effective Targeting		60min
	4. Understanding Competitor Analysis & Benchmarking		60min
	5. Keyword Research for Industry Trends & Insights		60min
	6. Identifying Profitable Niches & Business Opportunities		60min
	7. Trend Analysis using Google Trends & AI Tools		60min
	8. Leveraging Data Analytics for Market Insights		60min
	9. Survey & Feedback Mechanisms for Data Collection		60min
	10. Understanding Business Models:		60min

	1. Why is a Website Important for Digital Marketing?		60min
	2. Types of Websites: Static, Dynamic, CMS-Based, E-commerce		60min
	3. Choosing the Right Domain Name & Hosting Provider		60min
	4. Website Structure & Navigation Optimization		60min
	5. WordPress Installation & Setup – Step-by-Step Guide		60min
	6. Choosing the Right WordPress Theme for SEO & UX		60min
	8. Customizing Pages, Posts, and Menus for User Engagement		60min
	9. Implementing Contact Forms, Live Chat, & Call-to-Action (CTA) Buttons		60min
	10. Ensuring Mobile-Friendliness & Cross-Device Compatibility		60min
	11. Website Performance Optimization (Speed, Caching, Minification)		60min

	7. Essential WordPress Plugins for Performance & Security		60min
	1. What is SEO? & Why Does It Matter?		60min
	2. How Do Search Engines Work? (Crawling, Indexing, Ranking)		60min
	3. Types of SEO: On-Page, Off-Page, and Technical SEO		60min
	4. Understanding Google’s Algorithm Updates (Panda, Penguin, RankBrain)		60min
	5. SERP Features: Featured Snippets, Rich Snippets, Knowledge Graph		60min
	6. SEO Best Practices & Ethics: White Hat vs. Black Hat vs. Grey Hat SEO		60min
	7. Voice Search & AI-Based SEO Trends		60min
	8. Measuring SEO Performance: DA, PA, DR, TF & CF		60min
	9. Local SEO Basics: Google My Business & NAP Citations		60min
	10. Using SEO Tools: Google Search Console, Ahrefs, SEMrush		60min

	1. Types of Keywords: Short-Tail, Long-Tail, LSI, Transactional, Informational		60min
	2. Keyword Research Process & Strategy for Content Planning		60min
	3. Tools for Keyword Research: Google Keyword Planner, Ubersuggest, AnswerThePublic		60min
	4. Competitor Keyword Analysis & Finding Untapped Opportunities		60min
	5. Search Intent Optimization: Navigational, Informational, Transactional		60min
	6. Identifying Seasonal & Evergreen Keywords for Sustainable Growth		60min
	7. How to Use ChatGPT & AI for Keyword Ideation?		60min
	8. Tracking Keyword Performance & Rank Monitoring		60min
	9. Google Autosuggest & "People Also Ask" Optimization Strategies		60min
	10. Building a Keyword Cluster & Topic Authority Strategy		60min

	1. SEO-Friendly URL Structuring & Permalinks Best Practices		60min
	2. Meta Title & Meta Description Optimization		60min
	3. Header Tags (H1-H6) & Content Formatting for SEO		60min
	4. Internal Linking Strategy to Boost Page Authority		60min
	5. External Linking Best Practices & Anchor Text Optimization		60min
	6. Image SEO: Alt Tags, Compression, WebP Format		60min
	7. Schema Markup & Structured Data Implementation		60min
	8. Improving Page Load Speed & Core Web Vitals		60min
	9. How to Reduce Bounce Rate & Increase Dwell Time?		60min
	10. Content Clustering for Topical Authority & SEO Growth		60min

	1. Robots.txt Configuration & Sitemap Submission		60min
	2. Fixing Broken Links & Redirects (301, 302, 404)		60min
	3. Canonical Tags to Prevent Duplicate Content Issues		60min
	4. Mobile-First Indexing & AMP (Accelerated Mobile Pages) Setup		60min
	5. Website Security: HTTPS, SSL, Firewall Protection		60min
	6. Lazy Loading & Image Optimization for Faster Loading		60min
	7. Core Web Vitals Optimization (LCP, FID, CLS)		60min
	8. Google Lighthouse & GTMetrix for Website Speed Analysis		60min
	9. Setting Up & Monitoring Google Search Console Errors		60min
	10. Using AI for Automated SEO Audits & Fixes		60min

	1. Understanding Backlinks & Their Impact on SEO		60min
	2. Types of Backlinks: Dofollow, Nofollow, UGC, Sponsored		60min
	3. Effective Link-Building Strategies for Long-Term SEO Growth		60min
	4. Guest Blogging & Outreach for High-Quality Backlinks		60min
	5. Social Bookmarking & Forum Engagement for SEO Benefits		60min
	6. Infographics & Visual Content for Link Attraction		60min
	7. Broken Link Building & Competitor Backlink Analysis		60min
	8. The Role of Press Releases in SEO		60min
	9. Google’s E-E-A-T (Expertise, Authoritativeness, Trustworthiness)		60min
	10. Disavowing Toxic Links & Preventing Google Penalties		60min

	1. What is Web Analytics? Understanding Data-Driven Marketing		60min
	2. Introduction to Google Analytics 4 (GA4) & Its Importance		60min
	3. Setting Up GA4 for Websites & E-commerce Stores		60min
	4. Analyzing User Behavior & Traffic Sources		60min
	5. Event Tracking & Conversion Goals Setup		60min
	6. Bounce Rate & Session Duration – How to Improve?		60min
	7. Heatmap Tracking for UX Optimization (Hotjar, CrazyEgg, Microsoft Clarity)		60min
	8. Analyzing Click Behavior & User Flow Reports		60min
	9. Using Google Tag Manager (GTM) for Advanced Tracking		60min
	10. Creating Automated Reports & Custom Dashboards in Google Looker Studio		60min

	1. What is Content Marketing? Understanding the Role of Content		60min
	2. Types of Content: Blogs, Infographics, Videos, Podcasts, Webinars		60min
	3. Creating SEO-Optimized & High-Engagement Content		60min
	4. Storytelling in Marketing: How to Make Your Brand Stand Out?		60min
	5. Understanding the TOFU, MOFU, BOFU Content Funnel		60min
	6. AI-Powered Content Generation (ChatGPT, Jasper, Copy.ai)		60min
	7. Plagiarism Checking & SEO-Friendly Content Writing		60min
	8. Repurposing Content for Multi-Platform Marketing		60min
	9. Using Canva & AI Tools for Visual Content Creation		60min
	10. Content Distribution Strategies & Measuring Performance Metrics		60min

	1. Understanding Social Media Algorithms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok)		60min
	2. Developing a Social Media Strategy for B2B & B2C		60min
	3. How to Create Viral & Engaging Social Media Content?		60min
	4. Using Hashtags & Trend Optimization for Better Reach		60min
	5. Social Media Growth Strategies (Organic & Paid)		60min
	6. Influencer Marketing: How to Collaborate with Content Creators?		60min
	7. Creating & Managing a Content Calendar		60min
	8. Social Media Engagement Metrics (Reach, Impressions, Shares, CTR)		60min
	9. Facebook & Instagram Monetization Opportunities		60min
	10. Best Social Media Management Tools (Hootsuite, Buffer, Sprout Social)		60min

	1. What is Influencer Marketing? Understanding Its Role in Digital Strategy		60min
	2. How to Identify the Right Influencers for Your Brand?		60min
	3. Influencer Outreach & Negotiation Strategies		60min
	4. Understanding Different Types of Influencer Collaborations (Paid, Barter, Affiliate, Ambassador)		60min
	5. Influencer Marketing Platforms & Tools (Upfluence, Heepsy, Grin)		60min
	6. Legal Aspects & Contracts in Influencer Marketing		60min
	7. Measuring ROI from Influencer Campaigns		60min
	8. UGC (User-Generated Content) & Community Engagement		60min
	9. How to Handle Influencer Fraud & Fake Followers?		60min
	10. Case Studies of Successful Influencer Campaigns		60min

	1. Introduction to Meta Ads: Understanding the Ecosystem		60min
	2. Setting Up a Business Manager & Ad Account		60min
	3. Campaign Types: Awareness, Consideration, Conversion		60min
	4. Audience Targeting: Interest-Based, Behavioral, Lookalike Audiences		60min
	5. Custom Audience Creation & Retargeting Strategies		60min
	6. A/B Testing for Ad Optimization		60min
	7. Creating High-Performing Facebook & Instagram Ads		60min
	8. Budgeting & Bidding Strategies for Maximum ROI		60min
	9. Analyzing & Improving Ad Performance with Facebook Analytics		60min
	10. Scaling Facebook Ads for High-Converting Campaigns		60min

	1. Introduction to Google Ads: How It Works?		60min
	2. Understanding PPC (Pay-Per-Click) & Bidding Strategies		60min
	3. Google Search Ads vs. Display Ads vs. Video Ads		60min
	4. How to Conduct Keyword Research for Google Ads?		60min
	5. Ad Copywriting for High CTR (Call-to-Action Optimization)		60min
	6. Negative Keywords: Why They Matter?		60min
	7. Google Quality Score & Ad Rank Optimization		60min
	8. Conversion Tracking & Performance Analysis		60min
	9. Remarketing Strategies for Google Ads		60min
	10. Scaling Google Ads for Maximum ROI		60min

	1. Introduction to YouTube Marketing & Its Importance		60min
	2. Creating a YouTube Channel for Business & Monetization		60min
	3. YouTube SEO: Optimizing Titles, Descriptions, Tags		60min
	4. YouTube Monetization (Adsense, Sponsorships, Affiliate Marketing)		60min
	5. Best Video Editing & Production Tools (Adobe Premiere, Final Cut, Canva)		60min
	6. How to Create Viral Videos? Hook, Story, CTA Framework		60min
	7. Live Streaming Strategies for Business Growth		60min
	8. YouTube Ads: TrueView, Bumper Ads, Non-Skippable Ads		60min
	9. Analyzing YouTube Analytics & Performance Metrics		60min
	10. Scaling YouTube as a Revenue-Generating Platform		60min

	1. What is Email Marketing? Why is It Important?		60min
	2. Building an Email List & Lead Generation Strategies		60min
	3. Email Copywriting Techniques for Higher Open & Click Rates		60min
	4. Email Segmentation for Personalized Campaigns		60min
	5. Automated Email Sequences & Drip Campaigns		60min
	6. Avoiding Spam & Increasing Deliverability Rates		60min
	7. Best Email Marketing Tools (Mailchimp, Brevo, Pabbly Email Marketing)		60min
	8. A/B Testing for Subject Lines & Content		60min
	9. Transactional Emails vs. Promotional Emails		60min
	10. Measuring Email Marketing Success (Open Rate, CTR, Bounce Rate, Unsubscribe Rate)		60min

	1. How to Start Freelancing in Digital Marketing?		60min
	2. Best Platforms: Fiverr, Upwork, Freelancer, PeoplePerHour		60min
	3. Creating a Winning Freelance Profile & Portfolio		60min
	4. How to Write Proposals That Get Clients?		60min
	5. Pricing Strategies & Negotiation Tips		60min
	6. Finding High-Paying Clients & Long-Term Projects		60min
	7. Project Management & Time Optimization for Freelancers		60min
	8. How to Scale & Build a Freelance Digital Agency?		60min
	9. Common Challenges & How to Overcome Them		60min
	10. Success Stories of Digital Marketing Freelancers		60min

	1. Introduction to LinkedIn & Its Importance in B2B Marketing		60min
	2. Setting Up & Optimizing a Professional LinkedIn Profile		60min
	3. Creating & Managing a LinkedIn Business Page		60min
	4. LinkedIn Content Strategy: Articles, Posts, & Video Marketing		60min
	5. How to Generate Leads on LinkedIn (Inbound & Outbound Methods)		60min
	6. LinkedIn Ads: Sponsored Content, Message Ads, Dynamic Ads		60min
	7. Advanced LinkedIn Targeting (Job Title, Industry, Company Size, Interests)		60min
	8. LinkedIn Automation Tools for Lead Generation		60min
	9. LinkedIn Social Selling Strategies (Building Authority & Engagement)		60min
	10. Measuring LinkedIn Performance: Metrics & Analytics Insights		60min

	1. Understanding Twitter/X Marketing for Business & Brand Awareness		60min
	2. Setting Up & Optimizing a Twitter Business Profile		60min
	3. Crafting Engaging Tweets & Mastering Twitter Threads		60min
	4. Using Hashtags & Twitter Trends for Maximum Visibility		60min
	5. Twitter Polls, Spaces, & Community Engagement		60min
	6. Running Twitter Ads (Promoted Tweets, Followers, Awareness Campaigns)		60min
	7. Building a Twitter/X Growth Strategy (Organic & Paid)		60min
	8. Engaging with Influencers & Twitter Chats		60min
	9. Using Twitter Analytics to Track Engagement & Performance		min
	10. Best Tools for Twitter Marketing (TweetDeck, Hootsuite, Buffer, Sprout Social)		60min

	1. What is Pinterest Marketing? Why is It Important?		60min
	2. How to Set Up & Optimize a Pinterest Business Account		60min
	3. Creating High-Engagement Pins & Board Strategies		60min
	4. Pinterest SEO: Optimizing Pins for Search Visibility		60min
	5. Using Rich Pins & Carousel Pins for Better Engagement		60min
	6. Pinterest Ads: Promoted Pins, Shopping Pins, & Video Pins		60min
	7. Driving Website Traffic Through Pinterest Marketing		60min
	8. Pinterest Analytics: Understanding Metrics & Optimization		60min
	9. Using Pinterest for E-commerce & Affiliate Marketing		60min
	10. Best Tools for Pinterest Growth (Tailwind, Canva, Pingroupie)		60min

	1. What is Google Tag Manager & Why is It Important?		60min
	2. Installing GTM on a Website: Step-by-Step Guide		60min
	3. Understanding Tags, Triggers, & Variables in GTM		60min
	4. Tracking Events: Button Clicks, Form Submissions, Scrolling		60min
	5. Implementing Google Analytics, Facebook Pixel, & Conversion Tags		60min
	6. Custom Data Layer Setup for Advanced Tracking		60min
	7. GTM Debugging & Testing Methods		60min
	8. Enhanced Ecommerce Tracking & Attribution Modeling		60min
	9. Server-Side Tagging vs. Client-Side Tagging		60min
	10. Best Practices for Managing Tags & Performance Optimization		60min

	1. What is Conversion Rate Optimization (CRO)?		60min
	2. Understanding User Behavior & Heatmaps		60min
	3. A/B Testing & Multivariate Testing Strategies		60min
	4. Landing Page Design: Essential Elements for High Conversions		60min
	5. Psychology of Colors, CTA Placement & UX for Better Conversions		60min
	6. Using AI & Chatbots to Improve Conversion Rates		60min
	7. Reducing Bounce Rate & Increasing Dwell Time		60min
	8. Mobile Optimization & AMP (Accelerated Mobile Pages)		60min
	9. Lead Magnet Strategies for Higher Engagement		60min
	10. Using Google Optimize & VWO for CRO Testing		60min

	1. What is Online Reputation Management & Why It’s Important?		60min
	2. Monitoring Brand Mentions & Customer Reviews		60min
	3. Handling Negative Reviews & Crisis Management		60min
	4. Encouraging Positive Reviews & Customer Testimonials		60min
	5. How to Use Social Listening Tools (Brand24, WebSignals, Sprout Social)		60min
	6. Google My Business Optimization for Local ORM		60min
	7. Reputation Repair Strategies for Individuals & Businesses		60min
	8. Building Brand Trust Through Thought Leadership		60min
	9. Influencer Collaborations for Reputation Boosting		60min
	10. Legal Aspects of ORM (Defamation, Copyrights, Privacy Laws)		60min

	1. What is Voice Search Optimization & Its Future Trends?		60min
	2. How to Optimize Content for Voice Search Queries?		60min
	3. Natural Language Processing (NLP) & Its Role in SEO		60min
	4. AI-Powered Chatbots & Conversational Marketing		60min
	5. Personalized Marketing Using AI & Machine Learning		60min
	6. Automated Content Creation with AI Tools (ChatGPT, Jasper, Copy.ai)		60min
	7. AI-Driven Ad Targeting & Predictive Analytics		60min
	8. Future of AI in Digital Marketing & Industry Trends		60min
	9. Speech Recognition & Smart Assistants (Alexa, Siri, Google Assistant)		60min
	10. Case Studies: Brands Using AI for Marketing Success		60min

	1. What is E-Commerce Marketing & How It Works?		60min
	2. Best E-Commerce Platforms (Shopify, WooCommerce, Magento)		60min
	3. Product Listing Optimization for Higher Conversions		60min
	4. Facebook & Google Shopping Ads for E-Commerce		60min
	5. Email Marketing for Abandoned Cart Recovery		60min
	6. Social Commerce: Instagram & Facebook Shops		60min
	7. Dropshipping Business Model: How to Start?		60min
	8. Payment Gateway Integration & Secure Transactions		60min
	9. Scaling an E-Commerce Business with Performance Marketing		60min
	10. Case Studies of Successful E-Commerce Brands		60min

	1. How to Start a Digital Marketing Agency?		60min
	2. Finding & Closing High-Ticket Clients		60min
	3. Creating a Business Plan & Revenue Model		60min
	4. How to Price Digital Marketing Services?		60min
	5. Setting Up Legal & Financial Aspects of a Business		60min
	6. Hiring & Scaling a Digital Marketing Team		60min
	7. Client Acquisition Strategies & Retention Plans		60min
	8. Time Management & Productivity Hacks for Entrepreneurs		60min
	9. Common Challenges in Running a Digital Marketing Business		60min
	10. Success Stories: How Small Agencies Became Multi-Million Dollar Brands		60min

	1. What is Affiliate Marketing? How Does It Work?		60min
	2. Best Affiliate Networks (Amazon, ClickBank, CJ, Impact, Rakuten)		60min
	3. How to Choose the Right Affiliate Products?		60min
	4. Building an Affiliate Website (WordPress, Shopify, Funnels)		60min
	5. SEO for Affiliate Marketing - Best Practices		60min
	6. Email Funnels for Affiliate Marketing Sales		60min
	7. Social Media Strategies for Affiliate Growth		60min
	8. Tracking Affiliate Conversions & Optimizing Revenue		60min
	9. Common Mistakes in Affiliate Marketing & How to Avoid Them		60min
	10. Scaling an Affiliate Business to $10,000+ Monthly		60min

	1. Introduction to WhatsApp Marketing & Its Benefits		60min
	2. Setting Up a WhatsApp Business Account & Catalogs		60min
	3. WhatsApp Broadcast vs. Groups vs. One-on-One Messaging		60min
	4. Using WhatsApp Web & WhatsApp Business API for Marketing		60min
	5. Creating High-Converting WhatsApp Marketing Campaigns		60min
	6. Automating WhatsApp Replies with AI Chatbots		60min
	7. WhatsApp Automation Tools & Chatbot Setup (Twilio, ManyChat)		60min
	8. WhatsApp Retargeting & Personalized Messaging Strategies		60min
	9. Compliance & Best Practices in WhatsApp Marketing		60min
	10. WhatsApp Metrics & Analytics for Campaign Performance		60min

Requirements

Find the approaches to kill dejection and dread of voyaging and plan your movement for an astonishing travel encounters at a reasonable expense. The course will tell you the best way to deal with your cash and deal with your consumption effectively so you are never stuck anyplace with no cash during movement.

Description

Modulation Digital established in 2019, has rich experience in designing the curriculum that industry is in need. The entire program is taught by using various case studies, assignments ,and assessments